Consider the following question:
You have the option to go on a trip that is guaranteed to be the most exciting and memorable vacation you’ll ever have. The caveat is that you’re not allowed to take any pictures or videos and you’ll have to drink a potion that will erase all memories of the vacation after it ends.
What would you be willing to pay for a trip like that relative to a regular vacation? Would you want to go on a vacation like it at all?